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BroaD CasT

On: Sunday, May 11, 2008

Television rights

On 15 January 2008 it was announced that a consortium consisting of India's Sony Entertainment Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League. The record deal has duration of ten years at a cost of US$1.026 billion. As part of the deal, the consortium will pay the BCCI US$918 million for the television broadcast rights and US$108 million for the promotion of the tournament.
20% of these proceeds would go to IPL, 8% as prize money and 72% would be distributed to the franchisees. The money would be distributed in these proportions until 2012 after which the share of IPL would go up.
Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. Below is a summary of the broadcasting rights around the world.


Winning Bidder --Regional Broadcast Rights --Terms of Deal


Sony/World Sport Group --Global Rights, India --10 years at USD 1.026 Billion


Network Ten -- Free-to-air television in Australia --5 years at USD 10-15 Million.


Setanta Sports -- United Kingdom and Ireland on a subscription basis --5 years, terms not disclosed


Arab Digital Distribution -- Middle East broadcast rights on ADD's ART Prime Sport channel. Will broadcast to United Arab Emirates, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan and Libya. --10 Years, terms not released.


Willow TV -- Rights to distribute on television, radio, broadband and Internet, for the IPL in North America. --5 years, terms not released.


Super Sport -- South Africa broadcast rights --Terms not released


GEO Super -- Pakistan broadcast rights --Terms not released


Asian Television Network -- Canadian broadcast rights. Aired on ATN's CBN & ATN Cricket Plus channels on a subscription basis. Aired on XM Radio's ATN-Asian Radio as well. -- 5 years, terms not released.


Official website
The IPL negotiated a contract with the Canadian company Live Current Media Inc. to run and operate its portals and the minimum guarantee has been negotiated at USD 50 million over the next 10 years. The official website of the tournament is iplt20.com.

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